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The Power of Promotional Products

Apparel. Flash drives. Ball caps. Pens. Mugs. Promotional products are a valuable communication tool for building your brand, recognizing employees, boosting sales and marketing company events. As part of an overall marketing or communications program, they grab attention, generate goodwill and reinforce messages. Planning is critical to the successful use of promotional products. Here are some helpful guidelines for developing an effective program: Define a specific objective. The first step is to clarify your purpose. Is the goal is to build excitement for a new program, recognize employee achievements at an annual meeting, or increase traffic at a trade show? Determine your target audience. Consider who you are trying to reach with your promotional items. Make sure the item is useful or meaningful to its intended recipients. Create a central theme. An event or marketing promotion will be most effective with a central theme. The theme and the promotional product should tie in with the objectives of ...

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Using Google+ to Help Build Your Brand

Many companies have embraced a social media strategy that includes Facebook, LinkedIn and Twitter. Google+ should also be considered as part of the mix, and here’s four reasons why: 1. Boost your search engine rankings – Because Google wants more people to use Google+ they actually reward businesses that are active on the site. By creating a page, linking it to your website, including a badge on your homepage that links back to Google+, and posting regularly, you will enjoy an SEO boost. 2. Benefit from seamless integration – Google+ integrates with other Google products such as Gmail, Google Docs, Google Maps and YouTube. Creating a page and syncing everything having to do with your business to this page will streamline your web presence and boost the performance and visibility of each. 3. Be a stand-out in the community – Google+ communities are great forums for discussions. Entering or even starting discussions in different communities can help build brand awareness and est ...

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5 Tips for Boosting Your Web Presence

According to the U.S. Small Business Administration (SBA), 97% of consumers look online for products and services. In order to gain leads and generate sales for your business, you need to have a strong Web presence. Here are five ways you can boost your Web presence: 1. Go mobile. The shift to mobile makes it crucial for your website to be optimized for all types of devices, especially smartphones, and tablets. Seventy-percent off smartphone owners have connected with a local business after a search. You want to be in that percentage. 2. Keep content fresh. Today’s most effective websites frequently update content to give visitors a reason to come back. Quality is just as important as quantity, so make sure your company information is up-to-date. and communicates relevant details about your business. Frequent updates not only help sell products and services, but also play a key role in getting higher search results. 3. Integrate social media. Social media is an essential tool for every busin ...

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Use the Web to Build your Brand

Brand awareness is an essential part of growing any business. And taking your brand online isn’t a choice any more. It’s a necessity.social networks People browse the Web every day to research products, locate retailers and make purchases. So it’s important that your business has an active presence, and that it can easily be found. You can use your presence to engage your existing customers, attract new prospects, promote your products and services, and ultimately direct people to your establishment. While many people use personal computers to do their research, the use of tablets and smartphones is on the rise. According to a study conducted last September by Internet Analytics Company, comScore, 34 percent of all adults own tablets and 62 percent own a smartphone. The research also says 84 percent of smartphone owners use their phones to browse Facebook, with 74.3 percent using mobile apps to access it. Another nearly 26 percent use mobile apps for Instagram, 21 percent for Twitte ...

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3 Reasons to Optimize Your Website for Mobile Devices

According to mobile e-commerce platform company, Mobify, 61% of people have a better opinion of brands when they offer a good mobile experience. And yet many businesses and nonprofits still haven’t optimized their websites for mobile use. When a person visits these sites from a mobile device, they look exactly the same as the do on a desktop. But what looks great on a 15-inch monitor may look jumbled and unreadable on a 4-inch smartphone screen. With the growing popularity of mobile device access to the Web, companies need to move towards a mobile-optimized website. Here are three ways optimization can benefit your business: 1. Visitors will stay on your website longer. With all the information available on traditional websites, it may be difficult to load them on a mobile device. Mobile-optimized websites feature a simplified design that allow them to load much quicker, preventing visitor drop-offs. 2. Your content has a better chance of getting read. Reading the content from a tradition ...

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Three Ways to Promote Your Brand at Trade Shows

Trade show exhibiting can yield many benefits for your business. Your company’s presence at a trade show provides you with a powerful venue for meeting prospects, seeing current customers and building an established and credible brand. Some businesses are reluctant to participate in trade shows because of the cost. Developing a great trade show exhibit, training your staff members, traveling to the event and the cost of shipping materials and drayage isn’t a very cheap process. So it’s very important to employ the right strategy to make trade shows a profitable choice. To get the most out of your trade show dollars, you need to plan for pre-event promotion, promotion during the event and post-event follow-up. Pre-Event Promotion Announce and promote your participation in upcoming trade shows on your company website. Include your booth number so visitors know where to find you. Make reference to the trade show, dates of the event and your booth number in your email signatures. Develop an ...

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Vehicle Graphics Increase Visibility Mile-After-Mile

While no one enjoys being stuck in traffic, traffic can actually be your friend. Just think about the amount of time you spend in your car and the number of people you encounter while driving. Why not use drive time as an opportunity to promote your brand? With vehicle graphics, you can transform your company car, van or truck into a moving billboard for your business and reach a multitude of people. Practically everyone you drive by can have the opportunity to see your brand and read your message. Vehicle graphics come in a variety of applications. Some of the most popular are: Window decals – Decals are commonly used on the rear window of a vehicle because a driver’s attention is most often facing forward. If your logo, advertisement, or message is on the rear window, it is more likely to be seen and read. Magnetic door signs – Magnetic signs deliver a powerful message while offering versatility. Magnetic signs can easily be removed or shared among several vehicles. Vehicle wrap ...

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Promotional Products Make a Lasting Impression

Apparel. Calendars. Tote bags. Mouse pads. Pens. Mugs. Promotional products are a valuable communication tool when it comes to building your brand, recognizing employees, boosting sales and marketing company events. As part of an overall marketing or communications program, they can grab attention, generate goodwill and reinforce messages. Because promotional products are often useful or decorative and may be imprinted with a logo or message, business professionals use them for everything from trade show giveaways and announcing new services to extending holiday wishes. According to the Promotional Products Association International (PPAI), the promotional products industry is now an $18.1 billion business. A recent PPAI study further demonstrates the value of advertising specialties. Survey respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message. More than 76 percent recalled all three ke ...

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Important Marketing Tool Number One – The Tried and True Business Card

In the age of smartphones, digital downloads and pay-per-click ads, some might wonder how important the business card is. Truth is, it’s very important. Some even consider business cards the single most important marketing tool a business has. Business cards are a tangible representation of your company. They often provide the first impression of your business and they remain with customers and prospects when you cannot be with them. Business cards leave no doubt about how to contact you, and they can be passed from person to person, giving them even greater marketing mileage. So how do you make sure your business card projects an appropriate image for your business? Consider the basics: content, design and printing It may seem there aren’t many options for business cards. At a minimum, you need your name, business name, and your address, phone, fax and email in a 2-inch by 3 ½-inch space. However, when it comes to designing your business card, there are many decisions to make. ...

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The Logo is Your Company’s Hardest-Working Staff Member

Nike, Target stores, McDonald’s, Coca-Cola. One thing these powerhouse companies have in common is brand recognition, built in part by a strong, recognizable logo. A company’s logo can be a visual ambassador, one that appears on everything from business cards and coffee mugs to delivery vehicles and websites. It leaves an impression of who you are and what you can provide for the customer. Any company, large or small, can aspire to achieve the logo power of a UPS or a Ford. Here’s what’s important to remember: Simplicity Good taste Consistency of use, meaning the logo is used on everything related to the business Size — is the logo as recognizable on a business card as it is on a sign? Originality— does it differentiate the company from its competitors? Is it easily identifiable like the Nike brand “swoosh” or the McDonald’s arches? Can it be easily adapted for use on the Internet? Because it is so central to a company’s brand identit ...

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